Tips For Advertising Your Business With Pay-Per Click
The best advertising is advertising that works.
The price a small business or network marketer owner pays for advertising would not be an issue if the outcome of the ad was known. If a business owner had a choice of paying $1000 a month for advertising that brought in a guarantee of at least $2000 a month profit, or paying $500 a month for advertising that brought in $750 worth of profit a month, there would be no hesitation. That savvy business owner would gladly shell out $1000 each month for the advertising.
The best answer is to use business advertising that only charges the owner when and if it works. There are several ways of doing this.
The primary method is called pay per click. This Internet option is available with numerous online merchant sites as well as hundreds of newspapers across the country and the globe. Simply put, a business agrees to pay a specified amount to the publisher, or the merchant site, for each ad that entices a consumer to come to the business site.The price paid is an amount that the business owner has bid on.
One of the best sites on the Internet today is Google Adwords. Google can have you receiving targeted visitors to your site in as little 15-20 minutes of creating your campaign.
When a person types words into Google search, ads are shown to the consumer on products or services that are related to the words. This is the part you have to understand. You haveto get into the minds of your potential customer and determine what words would be typed in for you product or service. These would be your keywords, or keyword phrases.
Google is not an easy task for a beginner marketer to set up and monitor. First off you need to go to Google and set-up your free account. http://adwords.google.com
To start you need a list of keywords to use, and I find that Word Tracker is the best to use. Type a word into the search bar and you will get a list of related words and phrases that could be used and how many searches they have received in the last month. Generally the more the keyword is used the higher the cost to get in good position on their pages.
The next step is to create your ad. Google lets you do 2 different ads for the same group of keywords, this allows you to see which of the two are better. You have to get your point across with a small number of words. Build your ad around some of the keywords generated from your search. If you use keywords that are in your ad they will be in bold on the Google search pages which creates more clicks to your ad.
Determine which of the keywords in your list go together with your ad and which phrases contain some of the same words. Create a campaign giving it a title. Then create an adgroup. You can have many ad groups in one campaign. Each adgroup contain keywords phases using the same words. You want to have as many as 15 keywords in an adgroup. You also want to go though the key words and find any that do not associate with your product or service. These are called negative keywords. Place a minus sign before these words and then they will not be added into the search.
Your daily budget is what you can afford to spend.
Set this quite low to start with, but if you set your budget to low your ad will not be displayed for all searches on that word or phrase. You also have to select the amount to bid on each keyword. Use the traffic estimator to help you find a good bid. You also what to turn off content matching. This saves hundreds of wasted impressions that can impact your click through rate.
You need to monitor your Google account very closely at first and make any changes that are needed.
Click into your account a few times in first few days. If you have words inactive for search, you can raise your bid or delete them. If you have ad's that are not performing well, change some words. Keep doing this until you are happy with the results.
Take a test run through the "sign up demo". Make sure to Utilize Google's online FAQ.
Take a test run through the "sign up demo". Utilize Google's online FAQ. Remember to organize keywords into groups based on similarity. Calculate costs and set reasonable daily pricing.
If you would like more information get a copy of Perry Marshall's book Google Adwords. I think it has the best information on adwords in it. Now go take the demo and start earning!
About the Author
Learn how to fund your advertising budget, visit: http://faye.payitforward4profits.com
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