Motor Sport Sponsorship
by Mark Flanighan
Within certain motorsports. Sponsorship is becoming more and more complicated. For example a world wide motor sport say like F1 needs to have a sponsor that would benefit from every race, from Australia, to the USA and then Europe to Asia. The reality is, not many companies in the world have that type of exposure to the whole globe. With the reduction of tobacco sponsorship F1 teams are now relying more on the backing of car manufacturers or a few global organisations to survive, last year seeing the proof of that when the last privately owned F1 team Minardi was bought out by Red Bull. The USA has a benefit in this arena in that the country is big enough to sustain large races through a full season, remaining in North America. Large corporations, say like
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