Quotations Tell- Proposals Sell!


by Maitiu MacCabe

The traditional "Quotation" was originally devised during the Industrial Revolution of the 1850's and has changed little to the present day. It is a totally Dickensian format and absolutely out of date in a situation where supply so completely outstrips demand. We are now 155 years on, and selling through proposals has gone way past this old fashioned legal junk. Continue to include it if the legal eagles insist ( and they will, but then they still wear stupid looking wigs, and bow to "Hizzoner") - but don't expect it to do anything but harm in terms of helping you achieve the sale.Selling proposals are ideally designed with seven sections. These sections must be used in the proper order. They are:Introduction

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