Blogging and what it means to your SEO campaign
Blogging can offer many benefits for a web site, such as making it more sticky (keeping visitors around longer), making visitors more likely to return and making visitors more likely to tell others about it. What many people don't realize is that blogging can also have a significant impact on your organic search engine ranking.
Many of the common blog programs have built in functionality that alerts various aggregators of your new posts. Some of these aggregators dynamically list links to the most recently updated blogs, therefore by posting on a fairly regular basis you will generate a number of high-power links with little additional work. Aside from the obvious benefit gained from these back links in terms of potential traffic, you can also expect to see the search engine bots return more frequently because of them. Once the bots begin crawling your web site more often your organic search engine ranking will improve because of how their algorithm values fresh, relevant content.
Another less obvious benefit to blogging on a regular basis is that while you are developing and posting original content, other web site owners who find it useful will often link to it from their web sites. Since the reciprocal linking that most people are used to has been pretty much devalued by all of the major search engines, these type of one way links are crucial to your overall SEO campaign. Possibly a more important factor is that the traffic that these links drive to your web site will be highly targeted and more receptive to your message.
If you're ready to get your blog up and running there are a few tips that you should consider to maximize your results in the shortest possible timeframe.
1. Ensure that the blog you choose is search engine friendly. We recommend b2evolution or Wordpress 2. Ensure that your web site links to your blog from each page 3. Ensure that your RSS feed is available on each page of your blog 4. Ensure that all configuration settings generate the maximum SEO benefit as well as create additional exposure through the aggregators 5. Post on a regular basis - preferably at least once a week
About the Author
Wildfire Marketing Group is an internet marketing company specializing in helping businesses like yours to compete against larger companies and win! If you're ready for your business to grow like wildfire, give us a call. Also, be sure to check out our marketing tips blog for fresh and innovative marketing ideas!
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