Attuning Your Rack Card Designs More Precisely
Do you know that it is important to “attune” your rack cards when it comes to marketing? By attuning or adapting your rack card designs precisely to match your market’s or audience’s interests you can gain more impact and better results with these kinds of prints. In this guide, I will teach you exactly how to attune your rack card designs for your own marketing needs. Here are the five necessary steps to effectively achieve this.
1. Knowing what your rack card audience wants – To know exactly how to attune your marketing rack cards to your audience, you should of course first know exactly what they want. This means doing some hard work and actually doing market research.
Try to discover exactly the main key issues and interests that your audiences are involved in, as well as their actually tastes and preferences in images and designs. More knowledge is more power here as this will guide you in picking the right content and design elements for a more market-precise color rack card.
2. Using the right rack card template – Before you actually delve into the whole design and content of your rack cards though, you should first choose your rack card template very carefully. This is the very first part of attunement. You should choose the right rack card template that your target audiences will want to pick up.
Choose something too big and they will not keep it, while choosing something too small and they will not notice it. So make sure that you choose first the template that will best attract your rack card readers.
3. Attuning the designs – Next of course is the attunement of your design itself. Always keep in mind the tastes and preferences of your target audiences here. More corporate crowds tend to like sleek, modern and format designs, while more artistic crowds are more open to wilder and experimental creations.
Pay close attention to the images as well and make sure that your audiences can actually identify with the models and concepts within them. Also be sure to choose colors that will comfort your readers and not turn them off.
The best way to know you have attuned your designs well is by basically surveying some sample audiences once you have a draft to show. Make sure that they like the layout, the colors and that they can identify with the images present. The more they like it, the better attuned your designs are.
4. Attuning the content – If the designs are attuned, the next step is to attune the content. In this task, your main goal is to match the language and style of your rack card content to that of your audience. If your color rack cards speak the same lingo and “talk the same talk” as your target audiences do, then of course you’ll have a more personal and close rack card print for them. So it is good to study your readers and know exactly how they speak and write as well. Make sure that you are attuned to their kind of style.
5. Precisely determining the most efficient locations for deployment – Finally, to attune your rack card marketing campaign to your readers, you should of course determine the most efficient locations for deploying your marketing rack cards. You must know where your audiences work, play and most especially where they travel to as well as the paths that they travel. Deploying where they go is the best way for a more efficient rack card marketing campaign that is highly attuned to its audience.
Great! Now it should be very easy for you to make more attuned full color rack cards that do their job well. Good Luck!
About the Author
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through using custom rack cards
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