Targeted Direct Email Marketing | How to Boost Your Businesses Market Share

You can make the written word work for you through email marketing, which is an effective form of viral marketing that uses email as its primary medium to relay messages. You can send updates, announcements, and follow-up messages that are all crucial in building a meaningful professional relationship. Targeted direct email marketing is the key to making it as profitable as it can be. Here are four tips to follow: 1.) Jazz up your emails by sending them in newsletter form. Purely text emails are boring to look at no matter how interesting the content is. Grab the attention of your targeted audience by presenting your content in easy-to-read, colorful, yet professional and elegant layouts. Strike a balance between art and professionalism when creating and choosing your site's design. 2.) Include a subscription box in your website. Once you have your newsletter up and running, your next step is to attract as many subscribers as possible. A one-step subscription box makes it convenient for your customers to sign up; at the same time, it provides you an easy way to collect contact details for your targeted direct email marketing campaign. 3.) Use an autoresponder. It helps directly target your contacts and lessens your effort in tracking whether or not messages are sent because it automates sending replies. You save time and effort, and you also lessen the chance of failing to send an important message. You'll appreciate having an autoresponder even more once your mailing list has grown a whole lot bigger. 4.) Always send follow-up messages. Missed opportunities occur when you fail to hold on to a potential subscriber. The best thing you can do in maintaining a targeted direct email marketing campaign is to send follow-up messages with updates on your site. In this way, there is only a small chance people will forget about your products and services.

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