How To Use Banner Stands To Catch The Visitor's Attention on Exhibitions


by Jamie Simpson

There are numerous ways to catch the attention of visitors to exhibitions by utilizing banner stands. There are a variety of types available to accomplish this. They come in a variety of styles and sizes, and are less expensive than many other types of advertising. The banner stands attract the customers by being placed in strategic areas that would be best seen in the exhibition area. Colors, designs, and size of the banners can aid in making one exhibition stand out from the others. They can also be used as a directional sign to show visitors where specific exhibitions are located. There are banner stands that are retractable, which just take moments to set up if an exhibition needs to be set up quickly. Utilizing multiple banners can attract attention or draw attention to more than one product to attract more perspective visitors. They can also be used to highlight one specific special or product, or serve as a full sales presentation. If visitor traffic can see an exhibition from more than one side, there are double sided banner stands that can be useful in this situation.

For outdoor use, there are banner stands available that can draw attention to visitors at an outdoor exhibition, or get the attention of drivers that may be passing by. These banners can also draw attention to an exhibition that is occurring in an indoor location. They are available in a variety of sizes, and some utilize the air movement to move or spin, which draws even more attention. The outdoor banner stands are produced to hold up in the weather, and the base usually has a compartment for sand or water for stabilization. Motorized banner stands attract attention with their movement. They can be mounted on the wall or be free standing. The motors in the stands cause a constant scrolling of the banner and visitors tend to watch the entire message. The freestanding unit can also be doubled sided. In exhibition spaces where electrical outlets are a problem, there are models available that are battery operated. For a banner stand that is a little more high tech, there are digital stands. These units incorporate high definition displays for visitors to view, and the images are crystal clear. These types of banners definitely stand out and draw attention. The content can be changed as needed.

Although most banners in the stands have the usual square or rectangle shape, there are more options to attract visitors. They can be custom ordered in any shape, including the duplication of the item that is being marketed in the exhibition. A combination of different styles of banner stands could be used for drawing attention to an exhibition. Retractable banners can draw the visitors in, and they could view a digital or motorized banner once at the exhibition.

About the Author

For more information on banner stands visit http://www.marlerhaley.co.uk/

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