Playtech Acquires Trade Fx. Big deal?


by Richard S. Cave

Playtech, the innovative online casino software development service and

provider, has announced the acquisition of TradeFX. What does that can me for

millions of gamers? Is that a big deal that can affect the world of gambling or trading? We will find the answer to these questions below.

So, Playtech, being one of the most famous gambling games developer and provider, has decided to enter the Forex trading market by buying the major stake of TradeFX for 208 million euros (that is approximately $224 million).

About Playtech

Playtech, being one of the most widely known agencies specializing in web gambling, developers and provides premium quality software for online casinos, and a number of sports betting portals. By the way, this trustworthy online gambling operator boasts years of experience, stunning animations, awesome graphics, and a wonderful array of games, ranging from slots, baccarat, blackjack to poker games. In addition to the mentioned above, Playtech is also known for organizing lots of gambling and sport events and providing special bonuses it the players. Plus, Playtech is said to count William Hill, Betfair, and Paddy Power as its licensees (https://www.casinoave.com/online-casinos/playtech-soft).

About Trade FX

Being a prominent trading platform and payment services provider, Trade FX, is operated in a number of countries all over the world. It has already gained its excellent reputation not only locally, but around the world. Interesting is the fact that both Playtech and Trade FX feature one main owner, the famous Israeli billionaire Teddy Sagi.

By the way, regarding the coming deal, Mor Weizer, the Chief Executive of Playtech, told Reuters the following, "We intend to offer TradeFX trading platform to all of Playtech's licensees and other gaming companies, given the fact that the trading platform is complementary to gaming companies' operations."

Needless to stress, the shares of Playtech have recently increased up to 5%. (they were up 3.1 percent at 801p by 1022 GMT.) It is believed that this deal will generate not only cost synergies, but also ones. Apart from the said above, Playtech will have a wonderful possibility to enlarge its customer base and enter new markets as TradeFX operates in more than 100 countries.

Finally, when it comes to this fore coming deal, we have to mention that the Isle of Man-based Playtech promised to purchase a 91.1 percent totally diluted stake in TradeFX, better famous for such label as markets.com(this service offers foreign exchange and CFD trading platforms, in particular, the famous MetaTrader 4 platform), with an extra payment of up to 250 million euros based on its performance in the future.

As a matter of fact, the gaming sphere has been seeking for any possible ways to bolster the raise by means of acquisitions in light of enlarging taxes and regulations in a number of its hugest markets.

Furthermore, Playtech takes full advantage of a partnership with the famous British gambling agency- Ladbrokes- distributing all of its Live Games, across all platforms, in particular, mobile and desktop. Plus, it is known that last year thanks to Grupo Caliente, the Mexican web gaming operator, Playtech launched its casino products.

Interesting is the fact that as the Exane BNP Paribas analysts assert, "With sustainable earnings growth and potential for earnings-accretive M&A, Playtech will surely remain the top pick." Hence, Playtech may not lose, but only gain a lot.

It will have a bigger customer base, plus, it will get some new markets. Moreover, it is of vital importance to note that Weizer promised to remain gaming the core Playtech’s business.

The famous UBS Investment Bank is likely to become a joint financial adviser whilst Canaccord Genuity is believed to be the single sponsor and a joint financial adviser for this bargain.

About the Author

Richard Cave has been an author on various topics as a contributor or ghost writer for the past 4 years, ranging in finance, culture, travel, entertainment and most recent one - online gaming. He currently gathers and provides theoretical, practical and legal research for Casino Avenue (https://www.casinoave.com)

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