The Importance Of Colors Used In Creating Websites

Colors are very important in the creation of websites. They give a non verbal message to those who visit the websites, perhaps one that speaks more loudly than the verbal one that is given there. Some years ago, it was discovered that colors themselves actually influence how a person feels and how they react in various situations and to various things.

For instance, back in the early 1950’s, hospitals started having their nurses wear colors such as light green, light blue, and turquoise, rather than the usual stark white, because it was realized that these colors were warm and soothing and made the patients feel calmer. Hospital rooms were also painted in those colors, rather than in the neutral grays, tans and whites which had been the usual colors up until that time.

When you think of circus posters, you think immediately of reds and blues and yellows, colors which made you feel excited, the same sort of thing was done with movie posters, advertising movies which were going to be coming soon. The idea was to get the potential customer to feel excited about the circus or about the movie and want to be sure and be there and not miss out on anything.

This same sort of thinking is also used in the construction of our websites. What kind of feeling do you want to bring to the person who visits your website? If you are constructing a family genealogical website for example, one upon which you plan to sell genealogy software or family trees, then you may want to use warm colors, colors that will make the visitor feel soothed and comfortable and bring back memories of early homes, and of mom and dad and apple pie and holidays together, that sort of thing. If your website is one on which you wish to sell a different sort of product however, you may want to incorporate the use of brighter, more garish colors such as red, blue and yellow, colors which will get the visitor excited about what you have to offer, get them enthusiastic and encourage them to want to be a part of what you have to offer.

Some colors, when mixed together to create another color, such as red and blue to create purple, carry both the warm and the cooling aspect, a lot depending on the shade. Red, blue and a touch of white, create a color of purple that speaks of majesty and royalty, especially when combined with the color of gold in the creation of a website.

Each color brings with it its own special attractions and it is important to use those colors to deliver just the exact meaning that you want to give to those who visit your website. Shading is important too. A light blue for example, can be a soothing, calming color, that will make a visitor to your website feel relaxed, while a royal blue can be an exciting color, which will make them want to act upon what they are reading on your website.

Another thing to think about in constructing your website is the customer that you will want to attract. If you are constructing a website that is geared to sell items to ladies for example, you might want to use colors such as lavender and pink, while if you were constructing a website geared to sell hunting equipment to men, you probably would choose to bypass those particular colors in favor of browns, tans and greens.

If you were constructing a website that you wanted to appeal to children, who, while they might not be the customers, have a great deal of influence over those who may be, then you might want to use the bright colors that would bring forth the excitement of a circus. What one might term joyful colors. These colors would do well if you were selling children’s books for example.

It is also important to think about the harmony of the colors that we put together.

We want them to have an eye appeal to the visitor at the website, not drive them away. This doesn’t mean never using colors that don’t “go together” on the same website, sometimes we do that because we can use them in a certain way that will make them work together, but when we do that we need to do it carefully and make sure that we get the desired results.

Colors are very important in the construction of a website and we want to be sure that what they say enhances what we are saying in words and pictures on the website. Make each element of your website work together to get across exactly the message you want to give. As strange as it may seem, the right colors on your website may lead to more “green” in your wallet.

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