How to Flag Down New Customers
Using Flags to generate new customer sales
Ladies and gentleman start your engines! Have you ever noticed the colorful flags and banners that surround the racetrack? Those highly visible flapping blocks of color, not to mention the coveted checkered flag, help to create an atmosphere of excitement. Bright, cheerfully colored banners, flags and large inflatable blow-ups just seem to go hand in hand with the exhilarating feeling of cars, speed and action.
Colorful flags are a great way to draw attention to your business, as well. Banners, balloons, signs and large inflatables all make great traffic stoppers. If you’re trying to increase the drive-in and walk-in traffic into your business, why not try one of these catchy options for a starter. A custom designed banner with special company colors, a stylized pattern or interesting shape, or incorporating your logo on a banner may just be the ticket to generate some excitement around your storefront.
The newer promotional banners that are being displayed by many businesses have a vertical shape rather than the horizontal shape of the more traditional flags. This vertical shape is much easier to read and because these flags have less width, they flap in the wind rather than waving. The flapping motion is not only eye catching, but also creates a sound to attract passersby. With several of these vertical flags lined up in a row, your message is repeated to the observer several times before they pass your place of business. Presenting your product to the consumer three to five times in quick succession gives you a much better chance of enticing that person to walk through your door. Getting the customer through the door is really what counts. Making a sale is all about getting the opportunity to talk with a person about your product so you can close the deal.
Once in the door and doing business with your company, new customers are good prospects for promotional key chains, license plate covers and the like to remind them of your business. These attractive products say “thank you” to your customer and keep your phone number readily accessible at their fingertips.
Adults and children alike are drawn to color and action. So don’t delay -- it may just be all in the manner of where you hang your banner!
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