5 Ways Google Makes an SEO's Life Easier
Google's Helping Hand to SEO
Being the biggest search engine on the planet Google is the focus of most SEOs attention. One might think that Google would want to keep all its algorithmic plans to itself and to not offer any help for SEOs trying to get Google to rank their sites better. But the reality is that Google wants everyone to make their sites better, so that its users find what they want easier and find what they get as useful as possible. This reflects well on Google, makes sure people always come back to Google for their searching and provides Google with a constant flow of advertising revenue from businesses. <br/><br/> So what do Google do to make life easier for SEOs? <br/><br/> Analytics <br/><br/> Google Analytics is an absolutely invaluable tool for SEOs. It allows you to track a massive amount of data surrounding your website, including: ecommerce tracking, impressions, visits, bounce rates, average time on site and much more. There are also extra applications on made by third party sites which take Google Analytics another step further including call tracking and the conversion of data into Excel. By providing such a comprehensive service for SEOs for free, Google has run many other paid analytics services out of business as their free service is so good and obviously uses Google's search engine. <br/><br/> Webmasters <br/><br/> Google Webmaster Tools is another invaluable tool for SEOs which lets you submit your sitemaps to Google who will give you information back about any crawl errors, links to your site, how Googlebot sees your site, searches related to your site and lets you delete URLs from the search results. Webmaster tools make it easier for SEO to optimise their website in a number of ways and helps Google to know your site better. <br/><br/> AdWords <br/><br/> AdWords is Google's advertising platform and a great tool to help SEOs carry out a comprehensive PPC campaign in conjunction with SEO for them or on behalf of any client. AdWords is a great thing for SEOs to have in their back pocket as it can provide an almost instant influx of clicks even if your website is just starting out. <br/><br/> Matt Cutts <br/><br/> Matt Cutts is Google's resident search engine optimisation guru. He regularly spouts fountains of SEO knowledge to the masses as part of his role in the Search Quality Group. What he doesn't know about SEO isn't worth knowing and with his regular video Q+A sessions he is an ever present friend of the SEO community. <br/><br/> Website Optimiser <br/><br/> Google's Web Optimiser lets you split test different versions of your site to let SEOs know what they are doing right and what they are doing wrong. <br/><br/> <br/><br/>
About the Author
As a search engine optimisation consultant, Sam Qam knows a variety of great SEO techniques.
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