Copywriting Success in 4 Easy Steps

Writer's block.

If you're a blogger or copywriter like me, this is the most dreaded thing that could happen to you. It's that very state where there's just absolutely nothing that comes to mind!

Imagine holding a pen with a piece of paper in front of you or imagine facing the computer screen with your fingers already on the keyboards and yet all you see is that blank piece of paper or the blinking computer screen.

It seems that everything just came to a halt and while the clock is ticking, you just don't see yourself moving. You're at a standstill. At times you are so tempted to give your brain a whack but well, that would be quite painful, so you just end up a frustrated copywriter.

Uninspired.

That's how I would really put it. When you lack inspiration, you stumble and come to a writer's block.

What to do?

Break copywriter's block.

Here are some things to do according to Ben Settle as mentioned in his Million Dollar Copywriting Secrets course:

1. Read anything.

Be a voracious reader! Reading is food for the brain. When I was in college, I had this professor that would literally read anything including the minutest of candy wrappers and plastic bags. All things that passes through his hands, as long as it has fine print in it, he will really take time to read! It really goes without saying that reading opens up new worlds and vicarious experiences for all of us that could really be a good source of inspiration.

Sometimes you'll even be surprised to know that you would actually be drawn to particular books at just the right time. It's that chiasmic experience where the books actually choose you and not you choosing the books. It occurred to me many times and I appreciate that moment.

2. Get used to a specific time to write.

I believe in rhythms. I think our bodies and minds are preconditioned to do some things way better at certain times of the day or night and we should really take note of this and acknowledge it. Try to keep up with the schedule once this rhythm is set. Before you know it, everything just flows freely and you ultimately break the copywriter's block.

3. Check the Urban Dictionary. This is really intriguing because you get access to new and exciting coined words that you wouldn't otherwise see in other standard dictionaries. The first word I discovered in the Urban Dictionary is metrosexual followed by narcisurfing. If you still don't know what these two words mean, you're probably still in the dark!

4. Drink.

In vino veritas. In wine there is truth. This is a popular toast made by a fraternity house back in college and although gone were the years of wine and song for me (unless the occasion really calls for it), there is really truth to this saying.

In our sobriety, we are often analyzing things so much, editing and revising our work often, which makes us lose sight of the essence of what we really want to say or express in writing. To loosen up our inhibitions a bit, a good dose of some liquor can actually unleash the creative, and may I say, uninhibited genius in all of us. I know Ernest Hemingway will really agree with us on this one!

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