Incompetent B2b Call Centres To Watch Out For
Copyright (c) 2011 Oliver Scott
Although surrounded by negativity, telemarketing has always been a great medium for various organisations. Contrary to popular belief, outsourcing one's telephone marketing campaign provides a great advantage for any business that does so. Nevertheless, business owners, especially those that reside in the UK, need to take due diligence in knowing the risks involved in outsourcing their marketing campaign. Low-cost services do not entirely mean that the acquired help is better than the rest.
Currently, there are three known mistakes that company owners in the United Kingdom commit.
First is falling for a very cheap service for the campaign. Many companies will advertise their wares or services to be cheaper than others. Most of the time, cheap cost does not give great product or service.
The second serious mistake that can be committed is outsourcing to an expensive service. Again, the price of the third party service does not always guarantee quality. Third party agencies with high costs for their services without having a stable background of satisfied clients should not be outsourced to lest the campaign falls farther down.
The third mistake UK firms make is missing the chance of getting the most suitable agency for their campaign. Business owners must not waste time in doing the necessary deeds to create a contract with the right agency for their marketing campaign. Losing so much time in searching for an agency will deprive them of a great competitive advantage.
Committing one mistake is no different from committing all mistakes. Neither of these three mistakes can do good for the UK company's benefit. As a matter of fact, these mistakes only cost the company to fall faster than it has ever been risen. In order to avoid such a travesty, there are things to watch out for when looking for the right b2b call centre to outsource to. Here are some of them.
Defective leads lists - Third party contact agencies need to have the most up-to-date calling list for their client's marketing campaign. Lists that are not updated from time to time might include non-existing prospects that faulty agencies are just trying to use to persuade businesses into acquiring their non-dependable brand of help.
Account mismanagement - Telemarketers are not the only ones that should take charge of the business' marketing campaign. A group of well-rounded leaders needs to back them up in order to guide them every step of the way. Calling agencies that do not employ such a team should not be included in your list of choices.
Low tolerances from getting rejected - Let's face it, almost every telephone marketing campaign out there is bound to be filled with a lot of prospects saying "I'm not interested." Telemarketers that immediately get depressed at the first sign of these words cannot achieve good results for the marketing campaign. This is because once the depression sinks in, every procedure that they make from here are also affected.
Lazy staff - Any type of third party service provider, most especially the telecommunications kind, needs to have employees that gives high regard to their client's marketing campaign. Employees that just say "I'll do that later" all the time are both unproductive and provide disadvantageous results for the marketing campaign.
Getting the services of a contact agency that has at least one of these things should be avoided at all costs. UK based businesses need to steer away from such service providers if they want to make profit from their marketing campaign.
About the Author
Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.co.uk .
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