Stay Ahead of your Competitors with Savvy Sales Staff

Stellar Sales Staff to Boost your Business

What if you could increase your sales without taking your full-time employees away from their full-time responsibilities? A temporary sales staff may be a perfect layer to your business model to attract and pre-qualify potential customers in various event environments.

Temporary sales staff are just that - temporary. They are usually brought on board for special events and marketing programs such as tradeshows, street festivals, conferences and even fundraisers.

You may be looking to promote a new cell phone and need people to demonstrate its unique capabilities, while asking pre-qualifying questions. You could easily incorporate 3-4 temporary sales staff per booth to attract and engage potential customers while 1 full time employee handles extensive questions and closing sales. This is a funnel system that can multiply your sales tenfold.

Alternatively you may have a new product that is hitting stores and you want a dedicated temporary sales staff to promote its features over and above what regular retail staff, at Best Buy or Future Shop, would promote for you. A temporary sales staff who specializes in promoting your product and your product alone can build brand awareness and generate more sales than putting up a sign in a store could ever do for you.

The benefits of temporary sales staff are bountiful and broad ranging. You may want to even incorporate them on events that don't directly build your bottom line - but perhaps would assist with fundraising at a golf tournament to contribute to a charity your company supports. You could easily have 10 temporary sales staff working in pairs at a golf tournament. Although this may cost a couple of thousand dollars, pending the price items are fundraised for, the return should be at least 10-12x the original investment. That is a huge bonus for the charity and generally far superior to that achieved by volunteers.

Sometimes people just need a little push - but you need the people to persuade them. We call this suggestology. You can't simply promote something blandly, with close-ended questions. The very best temporary sales staff use the which close. By offering someone two choices, more often than not, they will choose one by mode of deductive reasoning whether than answering yes or no. For example, would you prefer the 6 month plan for $99 or the 12 month plan for $149?

In addition to the which close, temporary sales staff also become experts on your business. Interesting facts that highlight your company's point of difference compared to your competitors are all valuable tools top temporary sales staff will use to further engage and persuade your potential customers. People want to know not only why a product is great, but why it is great for them. Only temporary sales staff can ask these questions so they can tailor their answers appropriately.

If you want to get your product off the shelves and in to people's hands, temporary sale staff with the ability to proactively persuade those with purchasing power would be a fit for you. Don't miss out.

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