Untraditionally Traditional

Non-Traditional Media

One of the oldest methods of commercial outdoor advertising takes the next evolutionary step forward and becomes widely available to the general public in North America for the first time. bumperSIGNS, a thoughtfully designed and engineered advertising system for the back of vehicles, provides consumers a unique and exciting opportunity to promote business privately as is being done commercially within major cities around the world. Bus and taxi backs have always been a highly effective advertising tactic, and the consequence of that has made it cost prohibitive for a vast majority of suburban-based businesses. Additionally, taxi and bus ads are largely ineffective for advertisers because they virtually never leave the city limits and travel into areas where most companies actually do their business.

bumperSIGNS was originally developed in Australia over a three-year period by product founder Steve Cleary. With almost 14 years of experience as an outdoor advertising executive with Australia-based Ad-A-Cab, the idea naturally came to Steve as he drove home from work behind a car using a bumper sticker to promote a business. Although it was just big enough to see, it was nearly impossible to read at a safe driving distance. His mind started racing and resulted in the development of the “bumperSIGNS” vehicle advertising system.

Derived from time-tested and proven commercial applications, each 10” x 40” strap-on “mini-billboard” allows users the ability to update or interchange sign panel inserts by using spring-loaded poster frames integrated within a purposely molded ABS plastic backing that provides customers versatility and durability. Moreover, bumperSIGNS are universally designed to fit securely on a vast majority of sedans, station wagons, SUV’s, or mini-vans, and the apparatus is conveniently removed and reinstalled in seconds.

This form of advertising can work for most anyone with a competitive product or service to sell. Although the days of traveling salesmen may be gone, the need to travel to and from, or during work hours isn’t. It’s commonly known that American’s average 15,000 miles on their cars every year. That fact represents a very large number of potential impressions to be made on every motorist seen in a merchants’ rear view mirror. Essentially, this product shows great potential among those with little to no out-of-home resources, as well as large companies looking to include an inexpensive and unique effective addition into their existing advertising mix. Currently, bumperSIGNS has sold primarily to real estate brokers & agents, graphic artists, website designers, print shops, etc.

bumperSIGNS has formally been in business for nearly two years in Australia, and almost one year in America. The product was market tested in Australia for a year and it patently demonstrated, when compared to all other forms of outdoor media, that bumperSIGNS delivered a far more memorable impression on motorists because of its rear-facing position, legible size, and novelty. Now small businesses, and fleet vehicle owners particularly, can own and reuse a more sophisticated, versatile and affordable out-of-home product that produces high quality one-on-one impressions on motorists with ample time to safely read an advertiser’s message at highway speeds, on two-lane roads, while stopped at traffic lights, or in parking lots.

The product will soon be available in most major cities throughout North America at more than 525 store locations as a result of an exclusive sale and distribution agreement between bumperSIGNS and SIGN*A*RAMA Corporation, the world’s largest retail sign franchise headquartered in West Palm Beach, Florida.

Cleary, who is also bumperSIGNS Global Business Development Director, and is coincidentally based in Palm Beach, Australia, said, “We believe our product will be a viable competitor and hopefully a preferred product among the growing number of non-traditional outdoor media, given the fact that taxi backs historically have been successful competitors for out-of-home ad dollars for many good and fundamental reasons.” Cleary added, “Our success here depends on our ability to sufficiently communicate those specific fundamentals and virtues with SIGN*A*RAMA store owners and sales people for conveyance to prospective clients. We’re very fortunate to have this opportunity to work with SIGN*A*RAMA and have at least 525 good reasons to be optimistic about our products future. I trust that North Americans will embrace our advertising device just as many in Australia already have; only time will tell.”

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