How To Get The Most From A Facebook Business Page
Facebook Business pages are becomingly increasingly popular with businesses that use these as part of their marketing plan. But as any web marketing consultant will tell you, not everyone uses these to their best advantage. But if used correctly, a Facebook Business page can be a very effective form of marketing.
There are a variety of tools available that allow you to run competitions on your Facebook profile. These encourage your customers to interact with your business and spread the word amongst others.
Is Facebook a flash in the pan?
There are some business owners who view Facebook as a fad: as something which is here today but gone tomorrow. But Facebook is an important part of social media and that is definitely here to stay.
It is a growing medium with endless opportunities for the savvy business owner. This is a great way to build your brand and establish your position in the market. So ensure that you make the most of what is a highly accessible marketing tool.
5 ways in which not to use Facebook for business
There is a right way and a wrong way of using Facebook to market your business. The wrong way includes:
1. Constantly selling rather than engaging with your customers
2. Insincere messages
3. Failing to update this page on a regular basis
4. Boring or irrelevant content
5. Not adhering to the terms of use
Another common mistake is not making full use of the tools or failing to understand how they work.
Tips for Facebook Business Success
Treat Facebook in the same way as any marketing tool. Set long term goals and measure these at intervals. Don't expect overnight success but realise that it is a 'slow burn' but one that can pay dividends if handled wisely. It takes time for word to get around about your business but this will happen - if you provide useful and entertaining content.
Mix things up a bit. Include information about a new product or service but avoid repetition. Include a video which demonstrates a product or service or a few photos but again, mix and match these. Don't bombard customers with videos or photos all the time.
Keep it interesting and amusing but be careful when using humour as everyone interprets this differently. Think about your customers and what they like or dislike. What would they find useful or helpful?
Get this right and watch your customer base grow.
About the Author
Adaptive Consultancy is a London-based digital agency company specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on digital marketing agency London visit http://www.adaptiveconsultancy.com/digital-marketing/digital-agencies
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