Stick it up!
This is not a hold-up or some police officer pointing a gun at you. I’m just trying to prove a point that getting a little imagination in your marketing materials won’t hurt you much. In fact, getting original and distinct will go a long way in helping you grab your target clients’ attention and keep it.
So what the heck am I talking about? I am talking about business cards that double as magnets. Yes, you got that right. Business cards nowadays come in all shapes and sizes, so why not as magnets? PrintPlace.com, an online business card printing company did just that.
Magnetic business card printing, one of their more popular services, provides clients with a marketing product that helps them stick with their target audience. It does not only stick on any metallic surface, it also sticks in everyone’s mind. That is the main idea!
Do you know of anyone who does not have even a single magnet on their refrigerators? I mean those that people collect from places that they have been to. Or those cartoon character that make you smile whenever you see them. I have them in mine. I make it a point to collect souvenirs from all the places that I have been to: Las Vegas, California, New York, Canada. It reminds me of all the fun I had.
PrintPlace.com got that concept down pat. They put the names of the products right in the face of potential customers. Fridge magnets remind customers about the product every time they close or open the refrigerator which is most of the time. Imagine having your advertisement right there in the most conspicuous place twenty-fours hours a day, seven days a week.
Fridge magnets offer convenience to customers, too. I found them very helpful last week when high school friends came over to my place unannounced. It was fortunate however, that I have the phone of the nearest pizza delivery. Do you know where I found their number? On my fridge magnet!
And your business card magnets may come in many sizes and forms. They don’t have to be in the standard square or rectangle shape that we’re used to. In fact, you can go original and wacky by doing your business card printing in shapes like trapezoid, triangle, and the many-sided polygons.
So next time you think of ways to make your business known to your target clients, get magnetic business cards. It’s the best way for them to stick it up for you.
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