Why One Way Links Are More Effective Than Reciprocal Links

Although reciprocal links have their role to play in many SEO campaigns, it is widely know that search engines put much more weight behind one way links. It is not too difficult to figure out why. To start with reciprocal links are much more easier to obtain. Links are important to every site and it is not too difficult for another site to exchange links with you. However one way links are much more difficult to obtain and they are obviously much more credible than reciprocal links. One of the easiest ways of establishing one way links is through the use of free articles. The idea here is to use existing content from your site to create interesting articles with valuable tips and useful content, which you then post at article directories and other high traffic sites that allow free article submissions. The big advantage with distributing articles as a way of obtaining one way links is in the viral effect that usually results. If your article is useful, some of the people who read it will re-post it free at their site. The condition is that they retain the resource box, which will usually contain one way links to your site. So you can start off by posting your article to half a dozen sites but then over a very short period of time your article will be re-posted to dozens and maybe even hundreds of other sites. This will create dozens or even hundreds of one way links pointing at your site. The other huge advantage of using articles to generate one way links to your site is that it will also tend to dramatically boost traffic volumes to your site. This is because good articles tend to get much more attention than any ad online can ever get. It also tends to get people to act by doing whatever it is you suggest in your resource box next to your one way link. It could be simply getting more information from your site or it could be getting to your site to sign up for some gift.So why wait? Get busy writing your articles now and increase your traffic to your site.

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