'Talking Head' Real Estate Videos

Real estate videos are getting easier and easier to produce... and cheaper and cheaper to create. Most people are familiar with the virtual tour type of real estate video where you can see a 360 tour of the property.

However, the virtual tours of the 90s and early 2000s are getting outdated fast, not to mention, they distort the property.

In this article, we're going to talk about a different kind of real estate video: The Talking Head. (For more information on property videos, see the article entitled "Real Estate Video to Find Buyers").

What Is A "Talking Head" Real Estate Video?

A talking head video is just like it sounds. You basically stand (or sit) in front of a video camera and talk! You can talk about the property, the neighborhood, or how you can help the homeowner or potential buyer. How to Use A "Talking Head" Real Estate Video to Establish Trust.

One of the biggest benefits of this type of video is the fact that it allows people to establish trust in you before you ever meet with the buyer or seller - face to face. Consider a 5-7 part video sequence that gets delivered to prospects daily for a week. Do this prior to a meeting to save time and pre-educate your buyer or seller.

Here's an example of what this might look like if you were going to target first time homebuyers in your real estate video.

Day 1: Introduce yourself and show them that you're trustworthy and that you'd like the opportunity to demonstrate that over the next few days and through a series of real estate videos. Use this first one to get them to opt in to get more information.

Day 2: Talk about the overall process and what they can expect over the next few weeks and months as they begin their search for their home.

Day 3: Go through all the documents - 1 by 1 - that they'll need to gather in order to get loan. This is an important real estate video because you can save substantial time by educating them first. They don't think you're trying to get information from them because you're simply educating them. This way, when you meet face to face, you've already gotten past this and explained why they need this. (It'll also get your deals closed faster!)

Day 4: Talk about the different government programs and subsidies that are currently available and some questions they should ask their mortgage broker. If you have a good relationship with a broker, this is a good time to invite them to contact him/her to get prequalified. Be sure you have an agreement that they will send the buyer through you if they do, in fact, qualify.

Day 5: Bring back the dream of homeownership in this video. Show them what it's like when they own their home. Help them imagine it and show them some of the additional benefits, like tax savings and equity buildup.

Day 6: Do a property video - or series of property videos - showing them the kinds of houses that are available in the current market and why they are good choices for first time home buyers.

Day 7: "Set the Appointment". If you've done the previous 6 videos properly, then this should be simple. You've already established some trust and credibility. You could even have an online form underneath this last video where they fill in additional information and set the appointment.

Remember... and this is important: have fun with your real estate videos!

If you're nervous when you're just getting started, consider sitting down to create your real estate video, imagine you're sitting across the table from the prospect and going over the process, the timeline, the deal, etc.

If it makes you more comfortable, invite a friend over and explain to them exactly what you do and shoot the video from the "fly on the wall" angle.

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