Look To Your Accountant For More Than Number Crunching
Accountants have always been extremely important to any small business. They can help balance the budget, and they can wave a warning flag if they spot any expenses getting out of hand. They are also crucial to a business for helping to prepare and file taxes, and they must always be consulted before any new project is taken on. Indeed, no one within a business has more intimate knowledge about the inner workings of it or is more crucial the overall business development than the accountant.
Traditionally, however, the accountant hasn't ever really received very much respect. He was basically regarded as a number cruncher who was mostly expected to sit in front of his calculator and add up all the payroll expenses. No one in their right mind would ever approach an accountant for advice about how to better run the business. What does an accountant know about marketing, sales, or management?
In the past few years, a new trend has been taking place. As businesses have been forced to become more efficient and to streamline themselves, they have been demanding more out of their accountants. Rather than someone who merely counts the beans and constantly veto new projects, they needed someone who actually contributed a bit more to the overall operation. Otherwise, why couldn't they just replace this robot with a good piece of accounting software?
One of the biggest sources of this change has come from new businesses. Startups are usually created by young entrepreneurs with fresh ideas about how a business should operate. They aren't married to the old model of simply using an accountant as a calculator. They wanted him to actually know something about business. They wanted him to be able to study the numbers and to be able to come up with ideas of his own about how to improve sales or why one marketing campaign is working better than another.
He might be able to spot a managerial problem when he sees that the productivity of one department is significantly lower than the company average but he should have solutions about how to solve that problem. In the past, an accountant might be able to spot a problem like this, but then he would recommend that a small business consultant come in to try to improve the situation. The accountant might even be able to help in the area of management succession planning if he can identify the type of manager that normally gets the best results within the organization.
As businesses demand expanded services from their accountants, more and more of this new breed are entering the workforce. This is truly the next-generation of accountants. They are not only good with numbers, but they are business savvy and creative. If the old-school accountants want to compete with these guys, then they had better step up their game.
About the Author
The author, Nick Messe, is president of Lead Frog LLC. For expert advice on all the key areas of small business growth including business startup, business development, traffic generation, sales development, marketing and succession planning visit http://www.joeabraham.com
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