Why Is Content Marketing More User Friendly For You ?
Your website can be marketed through the internet by two main methods The first is search engine marketing and the second is content marketing. These two methods look to increase visibility, with the desired effect an increase in traffic to your website. Search engine marketing focuses on the search engine requirements for placement in the search results whilst content marketing is more focused on the users…the ones who will actually make a purchase from your site.
The criteria to be highly ranked by the search engines seems to change frequently. This can be good as it ensures webmasters do not take advantage by being highly ranked in searches where there is no relevance with the topic being searched. Web page optimization to gain a favourable listing in the search results may enable a web page to find a listing higher on the search results but as real humans go to those sites and find nothing of value, they will not stay there for long.
When a user enters a search item, the search engine looks for sites that pertain to the term and returns results based on set criteria and while those factors change frequently, two seem to remain at the top of the list. Of primary consideration is whether there is enough quality information, graded by textual content, to make the site appear to meet the search term. The second most commonly used is how popular the site is among other sites with relevant content.
To cover the indexing criteria, webmasters are ensuring their web sites have relevant text content, by using keywords about their products or services repeatedly throughout their websites that are most likely to be used in the search engines.
If you have text rich content this can assist with helping the search engines rank your website. Using text that contains keywords only may improve the site’s ranking for a while, but the search engines will quickly recognize this method and the web site will be quickly dropped in the rankings.
An alternative way adopted by many internet users is to produce articles with reference to their website businesses. These articles are often posted on the internet through article submission services. The article needs to contain information that is useful and not biased, this will ensure the chance of being considered for being posted on other websites and newsletters to take them on board for publication and usually free of charge.
The subtle bonus comes in the form of the resource box. The authors profile is included at the end of the article and can include up to two links back to the author’s website or blog.
About the Author
Aaron Riddell is a network marketer who is expanding globally Aaron is available to assist fellow network marketers who are just getting started and existing network marketers with a passion for growth. Visit Aaron's site at http://aaronbiz.payitforward4profits.com
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