5 Basic Search Engine Optimization Tips That You Can Apply Right Now

SEO (or search engine optimization) is the organisation and focus of a website so that it appears in search engine rankings for certain keywords. The process of optimizing your website to rank highly in the search results can be a complex process, but these SEO tips will outline 5 key factors that are easy to implement and will help your overall search results.

1. Know Your Keywords.

Keywords are the words that your prospective customers will enter into a search engine when looking for information online about the products or services related to your business. A commonly used a keyword will have more competition and will be difficult to rank. But when a keyword is more specific the search results will be more defined and will have a much better opportunity to appear in the search results.

2. The Format Of Your Page.

Search engines trawl through the internet and make an index of all websites. This index is used to provide search engine results and better results come from having your keyword strategically placed in your page format. For example, it is advantageous to have your keyword in your domain name. This is not always possible, so make sure you insert your keyword into the title of your page, in your first sentence and in subheaders within the content. Also try to use your keyword as an anchor text. These are the highlighted words that when clicked, will link to open a specific webpage.

3. The Content On Your Page.

Update the content your website on a regular basis. A great way to do this is to write a regular blog. Ideally, your page should have approximately 500 to 1000 words containing between 4 to 8 keywords. Remember than content is king and you need to write information that is unique and worthwhile and that can be easily read by people, not just by search engines. If you just stuff a page full of keywords your website will be marked as spam and not get ranked at all.

4. Link Building.

Link building is when you generate links back to your website from other websites. Search engines look at backinks as an sign of the popularity and value of the content on a website. Typically, growing the number of backlinks directed to a website will improve that website's search ranking. Do make sure that the links coming into your website are from high quality websites and not just junk websites that are composed of keywords. Poor backlinks will lead to lower rankings.

5. Use Images.

Even though search engines can't 'read' images they can read the descriptions that you give to your images. Every photo, image or graphic on your website should have a keyword attached to it. Images also make the page more appealing for your readers and can draw the reader in to read your content in more detail.

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