5 Tips on Effective Table Tent Printing
Are you investing in table tent printing for your business? If so, then you need a good design and strategy for your table tents. You can't approach this half-heartedly. Table tents must be designed with the same attention to detail and eye for design that posters and brochures go into. They must also be used in a purposeful way and distributed to a target audience. To help you with your table tent printing strategy, here are five tips on effective table tent printing.
1. Write a good “headline” - Like newspapers or newsletters, table tents need a catchy headline. Since table tents usually have just a few moments to “tempt” a customer with your products. So the first line that they read is crucial. If your headline fails to impress, or if it just the usual throw away tag line, your customers might not bother reading the whole table tent. This can lead you to loose any extra sales that you should have gotten if you wrote a good “headline.” So think about those main words carefully.
2. Add enticing images - After writing a good headline, you need to support it with an image. Images are a must for table tents. A color table tent without images is just like a small version of your menu or catalog. People need to see what your text or headline is talking about. So you need to show your customers this by adding the most appealing images you have of your products and services. Try to limit the image to 2 or 3 pieces so that it won't clutter up the whole table tent.
3. Emphasize your newest and best – Now, in terms of the content of your table tent, you need to make sure that you emphasize the newest and best in your line of products and services. For example, in a restaurant there will always be a new dish that you may want to offer. To entice your new customers with this new dish, you can't just place its entry in your menu. You have to advertise it using your table tents. New and old customers alike may want to eat something new and alternative to the usual thing they eat. Table tent gives you new dish that extra exposure so that people will notice it.
4. Place them on the best places – The appropriate placement is at the very heart of a table tent printing strategy. Table tents are placed where they are most suited to tempt people with your products and services. Of course in restaurants and bars, they are located at the dining table, or on the drinking counter. In hotels, those table tents are typically located near the telephone at a side table. This placement makes the table tents easily readable and eye catching.
However, you can take this concept a little bit further. In placing your table tents, think about the usual people who will be sitting or standing near the table tents. In restaurants for example, small two seat tables are usually where couples want to sit. For an effective table tent promotional strategy, it is a good idea to put a table tent there that emphasizes special packages or products aimed for couples. Also, in a single bed hotel room, you might want to put table tents that advertise services for people sleeping alone, like a massage perhaps? Matching the right table tent message to the right “table” is a good way to maximize the effect of table tents.
5. Hire professional table tent printing services – Lastly, don't forget to have your table tents printed by a professional table tent printing service. This ensures the quality of the table tent is the best as it can be and people can respect it as true and legitimate. This also ensures that the table tent is beautiful and eye catching. Try to avoid designing your table tents by hand.
Remember these tips well, and you should have an organized and effective table tent printing strategy for your business. Good Luck!
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