Sources for Targeted Web Site Traffic!

So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why? Seeing as how your attention was drawn to this free information you are probably own a website or are involved in some type of internet marketing.

Seasonal traffic fluctuations are a recent phenomenon. The first few years of Internet usage saw such rapid growth in both the number of users and the number of pages visited, that seasonal variations were hardly noticeable. In recent years, however, Internet growth rates have slowed dramatically as the United States and the rest of the world crawls towards the user saturation point.

Buy traffic - There is one fast way to deliver traffic by the thousands to your website within 24 hours. Buy traffic from traffic brokers. Most traffic brokers show your website as a full page pop-under without the internet explorer bar on selected type of geo targeting and category.

Sources for Targeted Web Site Traffic

Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or owners of web sites are paying too much for traffic by relying on top tier PPC ("pay per click") search engines like Overture or Google's Ad Words Select programs and others.

There is a new breed of web site traffic brokers emerging in the interactive marketing world that are brokering qualified traffic to the highest bidder on a CPC ("cost per click") basis. Traffic brokers bypass tried and true business processes by flipping the business proposition 180 degrees. They don't find clients and then optimize their web site for search engines; they do it the other way around, by developing and optimizing their own domains for top tier search engines and then reselling this traffic by redirecting it to a destination of their choosing in real time.

So, is this process illegal or unethical? It's hard to say. I don't believe these processes are more disingenuous than what's occurring with hidden "sponsorship listings" via top tier search engines, including Yahoo, MSN, LookSmart, Overture, etc. The latter are now starting to take up the lion's share of the first page on search results -- these results are viewed tens of millions of times per day, with many people unaware that the results are "sponsored listings." To muddy the digital waters even more, marketing services companies are starting to offer "trusted feed" traffic to companies who want to buy qualified traffic on a CPC ("cost per click") basis. This process is just starting to take hold in the marketplace and works by a marketing services firm contacting a prospective client and offering them "trusted feed" search engine listings on a top tier web site like MSN or LookSmart on a CPC "cost per click" basis. They (the marketing services firm) then build web site pages for their client that are based on their in-depth knowledge of what the search engines want and then submit these pages to the search engine/directory's editors who then review the sites, give the "client" a top tier listing site and then share in the CPC trusted feed revenue with the marketing services firm.

Similar to browsers who walk into the high street shops to "Touch and Feel" the merchandise.

First a little about Search Engine Optimization. A complete book could be written about this, (and many have) but I will cover the basics.

You want the right visitors for your product or service, not random visitors. It is worth exchanging links with sites with a similar theme to your own. You won't lose traffic, if your exchanged links are bringing the same amount (or more) back to your own site.

Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

It's getting pretty murky when you start to look closely at what and how traffic originates. I don't think brokering traffic is bad or unethical as long as the web site that is the final recipient of the traffic is offering goods and services that are identical to the referring web site. And, there is a self-policing component of these types of processes -- the traffic brokers want repeat business, so it is in their self interest to make sure the redirected traffic is being sent to a similar web site. Also, "conversion rates" (the number of people taking a specific action versus the amount of traffic) are rapidly becoming the final determinant of building a sustaining relationship between the traffic brokering firm and the recipient web site. If the traffic coverts then the recipient typically wants to buy more, if not, they will move on to another source -- this reinforces the self-policing aspects of the relationship.

So what do you look for if you want to start buying traffic from a web site traffic broker? Price is certainly a large factor in determining what your interest should be; most of us in the traffic brokering business typically offer keyword traffic at about a third or half of what you would pay via a trusted feed setup, or Overture or an Ad Words Select program via Google. Expect to pay more for filtered ("automotive, insurance, telecommunications") versus unfiltered ("shopping mall type of traffic") as the former has to be carefully filtered for specific keywords or keywords sets so it can be distributed to a larger number of web sites.

Next, make sure you get a 24/7 reporting capability that enables you to analyze your traffic in real time -- this report should show the originating keyword traffic (keywords are always embedded in the search string). And look carefully at your report; proxy traffic (or cached pages) should be filtered out so that there is no more than 5-10% of the total traffic -- you can't get away from having some proxy traffic in this day in age, even AOL is using proxy servers. Finally, look closely at your report. The timelines should have some randomness in the sequences; if you see a traffic report with keyword traffic that is spaced very closely in terms of the timeline, warning bells should go off.

Do not make the mistake of including the URL of your internet opportunity on each and every manual traffic exchange you are participating....instead...use some of your traffic exchange affiliate links to derive the benefits of residual traffic in the long run. Compare SEO Elite and get free SEO Elite Software download today

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

Search engines love free traffic exchanges because of all the incoming and outgoing links they generate. Plus the rapidly changing content is another reason the search bots love these things.

Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!

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